How & Why Businesses Run Sales

From the beloved buy-one-get-one, a free gift with purchase, free trials,15%--50%--99% off... If there is ANYTHING true in the world, we Americans love a good sale. Here I explain some of the infinite ways to implement sales into your business.

"But that's all been done before."  

You're right! I promise it ain't broke, don't fix it. 

With that being said, we don't need to reinvent the wheel. What we need is money coming into our business.   

Without money coming in, our "business" is a money pit and a sorry excuse for a business.  

"So how do I come up with sales and not sound so generic?"  

There is no substitute for creativity in the world of business and marketing. And I know, everyone may or may not identify as a creative type, but it really doesn't take much.

 As one of my favorite marketing and business mentors, Alex Hormozi, so relates to his fraternity days:  

You don't need a reason to throw a party.  

From going Back-to-School, Johnny getting his license back, getting a C+ on a math test, to making it to Friday... there's no shortage of reasons to throw a party. 

Now lets relate this to business.

Seasons and Holidays

From January 1st to December 31st, there is never a shortage of occasions for a sale. Here's some examples:  

January: 

• New Years  

• MLK Day  

February: 

• Valentine's Day  

• George Washington Day 

March: 

• St. Patrick's Day  

• Spring Begins 

April: 

• April Fool's Day  

• Easter  

May: 

• Mother's Day 

• Memorial Day  

June: 

• Father's Day  

• Summer Begins 

July: 

• Fourth of July  

• Peak of Summer 

August: 

• Back-to-School  

September: 

• Labor Day  

• Autumn Begins 

October: 

• Columbus Day 

• Halloween  

November: 

• Election Day 

• Thanksgiving  

December 

• (My birthday!) 

• Winter 

• Christmas and Hannukkah  

And this is just a short list of holidays and seasons. In virtually every industry there is a special holiday or special week. It may seem like everyone is making up holidays at this point (and I'm 99% sure many are), but that doesn't even matter!

If we can utilize a world event or season or holiday to reach out to our oh-so-valued customer, why would we pass up the opportunity?

This is barely scratching the surface.

New events and trends.

The Johnny Depp vs. Amber Heard Trial, that time when EVERYBODY was talking about Game of Thrones, the new Taylor Swift album, a brewing hurricane, a certain someone's political campaign...

New events and trends involve what people are talking and thinking about.

As Robert Collier puts it, "entering the conversation already taking place in the prospect's mind."

Once you know your market and audience inside and out, trends are a powerful way to jump straight into your prospect's mind. Here's some examples:

• Marriage Counseling Before She Sh*ts On Your Pillow!

• Creative writing lessons: Don't end your stories like Game of Thrones.

• Storm Shudders: Installed BEFORE Hurricane XYZ Hits, Guaranteed.

Again, there is no substitute for creativity. This also is an important time to mention the lesson of SPEED. Taking full advantage of a new event or trend requires acting quickly as today's "news" becomes old faster than ever.

Entertainment Events and Fads

Movie releases, popular movies or TV shows, celebrity gossip, and overnight fads are a great way to piggyback off. Depending on the movie/tv show and of course its popularity, we can tie in our business with it.

Some movies and TV shows become so popular they seemingly start an entirely new market.

Enter... the fad.

Shrek, the Minions takeover, every child in the world demanding Baby Shark. Many businesses unrelated to any of these movies took advantage in ways like this:

• Doctor's offices giving free stuffed animals of child's choice with visit.

• Universal Studios revamping an ENTIRE section of their theme park to Minions.

• I used to be a Ketchup addict and once Shrek came out, Ketchup made a green Shrek branded Ketchup that i just HAD to have... This was one of the thousands of Shrek branded/related products.

Important note: We must take caution with movies and such as we can infringe on legalities. Do your due diligence and do not take my words as legal advice or counsel.

As you can see, there is no shortage of ways to utilize sales and world events to enter the conversation in our prospect's mind.

Stay tuned for my future blog about the customer's journey where I break down the stages every one of us goes through from just starting to look for info to being purchase ready now.

All of these examples of sales and business/marketing events tell your customer or prospective customer "We are here for you when you are ready!"

And if you have the brass and the tenacity to keep in touch with your customer by showing up in their emails, their text inbox, their social media pages, their real mailboxes, etc., then they will more than likely come to you when they finally decide it is the right time.

Talk soon,

Alexander

P.S. Want to know how I'd incorporate sales into your business?

Get in touch with us today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Fill out this form and you'll receive a response from myself personally: https://estapemarketing.com/free-marketing-analysis